NouriShine Plus Lip Gloss

TAKE LIPS FROM PLAIN TO PLUSH — LOADED WITH GOOD-FOR-YOU MOISTURE AND SERIOUS SHINE.

Nine out of 10 women agree it delivers an instant boost of moisture*!
That’s what they said in an independent consumer study*. Here’s what else they had to say about this replenishing, feather-proof lip
gloss:

• 90% said it feels nourishing and perfectly smoothes lips
• 89% said lips feel healthier
• 80% said it has long-wearing shine
• 83% said it improves lip texture and helps lips look younger

TARGET CUSTOMER:
 
• Women who want to moisturize their lips while dressing them in brilliant shine.
• Women who want a lip gloss that does more for their lips than just add color.
• Women who want a lip gloss that delivers multiple benefits that help lips look younger and feel healthier.
• Women who want an update to their lip color wardrobe.


FACT: THE SKIN ON YOUR LIPS IS A FRACTION OF THE THICKNESS OF FACIAL SKIN, WHICH IS WHY THE LIPS LOSE MOISTURE THREE TIMES FASTER THAN THE SKIN ON YOUR CHEEKS. AS A RESULT, LIPS EASILY BECOME DRY AND CHAPPED IF NOT PROPERLY CARED FOR.